SEO That Turns Your Website
Into a Pipeline.

Technical SEO, local search, and content strategy for small businesses that want to stop paying for every click.

You've probably been pitched SEO before. The deck, the scorecard, the six-month retainer. Somewhere in the middle of all that packaging is a real service. Most of what surrounds it is theater.

Here's what actually matters: a site that loads fast, is structured cleanly, targets the right keywords, answers the right questions, and earns trust from Google over time. That's the whole game.

THE PROBLEM

Most small business SEO falls apart for the same few reasons. The site was built on a slow platform that no amount of optimization can save. Meta tags, schema, and heading structure were never set up properly. Google Business Profile is ignored or still claimed by a previous owner. Pages target broad, impossible keywords instead of the ones that actually drive buyers. And there's no consistent content strategy, so rankings plateau or slide backward.

The result is a site that looks fine to you but is invisible to the people who'd actually pay for what you do.

THE SOLUTION

We treat SEO as part of how a site is built, not a service bolted on after. Every page we ship has clean semantic HTML, fast load times, proper schema, optimized metadata, and a content structure that matches how people search.

For local businesses, we pair that with serious local SEO work: Google Business Profile optimization, local schema, location pages, directory consistency, and review strategy. For service businesses and ecommerce, we layer in keyword research, content planning, and on-page optimization tuned to revenue, not traffic.

The goal is simple. Rank for the searches your actual customers are making, and keep ranking.

WHAT'S INCLUDED
  • Full technical SEO audit (speed, crawlability, indexing, structure)
  • Keyword research focused on buying intent
  • On-page optimization (titles, meta, headings, internal links, schema)
  • Local SEO setup: Google Business Profile, local schema, location pages
  • Site speed and Core Web Vitals optimization
  • Content strategy and editorial calendar
  • Conversion tracking via GA4 and Search Console
  • Monthly reporting in plain English
  • Ongoing optimization and content production options
THE PROCESS
  1. 01

    Audit

    We benchmark where you are. Rankings, speed, crawl errors, competitors, GBP health, the lot.

  2. 02

    Strategy

    A written plan with target keywords, content priorities, and a clear order of operations.

  3. 03

    Foundations

    Technical fixes, schema, metadata, local setup. Everything that compounds.

  4. 04

    Content

    We publish, optimize, and internally link. Real pages for real searches.

  5. 05

    Measure & Adjust

    Monthly reporting, ranking movement, and continuous tuning based on what the data shows.

WHY SHERWOOD

We build the site and handle the SEO, which means there's no finger-pointing between your developer and your SEO agency. The person writing schema is the same person writing code. Nothing gets lost in translation.

Every recommendation ties back to whether it actually puts money in your business. Ranking for a keyword that brings the wrong visitors is worse than not ranking at all, and we plan the work accordingly.

And we show our work. You'll know what changed, what it moved, and why.

// NEXT_STEP

If your site should be ranking and isn't, let's find out why.

Get an SEO Audit

We'll send back a short, specific report. What's working, what's broken, and what we'd fix first.