AI That Does
The Busywork.

Custom AI agents, automated workflows, and smart lead capture for small businesses that want to stop doing the same task a hundred times a week.

Most of the "AI" you've been pitched is a wrapper on a ChatGPT API with a nice logo. That's not what this is.

We build practical automation systems for real businesses. The kind that answer inbound questions at 2am, qualify leads before they hit your inbox, push data between the tools you already use, and quietly do the boring work you keep meaning to delegate.

THE PROBLEM

If you run a small business, a lot of your week looks like this. Answering the same five questions on every lead call. Copy-pasting info between your booking tool, your CRM, and a spreadsheet. Following up manually because nobody has time to build a real drip. Losing leads because someone filled out a form at 10pm and nobody replied until Tuesday.

It's not that your systems are broken. It's that they were never really built. They grew.

THE SOLUTION

Automation is custom work. What's high-leverage for one business is noise for another. Instead of selling packages, we start with your actual workflow, figure out what can reasonably run on its own, and build only the pieces that earn their keep.

If an automation won't save you real time or real revenue, we'll tell you on the first call.

WHAT WE BUILD

A rough shape of the kind of work we take on:

  • 01
    AI chat agents trained on your services, pricing, FAQs, and tone of voice. Not a generic chatbot, something that actually knows your business.
  • 02
    Lead capture and qualification flows that score prospects, route them to the right place, and follow up without a human touching anything.
  • 03
    CRM integrations and data sync. GoHighLevel, HubSpot, Pipedrive, and custom-built equivalents. Your tools talking to each other the way they should have from the start.
  • 04
    Email and SMS workflows for onboarding, nurture, and recovery. Triggered by real behavior, not batched weekly.
  • 05
    Booking and reminder automation for service businesses, clinics, and anyone running an appointment-based calendar.
  • 06
    Internal automations. Document generation, reporting, data entry, notifications. The quiet work your team shouldn't be doing manually.
  • 07
    Custom AI workflows for content drafting, research, summarization, and internal decision support.

If you're trying to figure out whether a workflow is worth automating, we'll help you decide on the first call.

HOW WE SCOPE IT
  1. 01

    Workflow audit.

    Free first call. You walk us through what you do and where the friction is. We flag the highest-leverage candidates.

  2. 02

    Plan and price.

    A written scope for each automation, with a clear fixed price and a start date.

  3. 03

    Build and test.

    End-to-end testing before anything touches your live systems.

  4. 04

    Rollout.

    Launched in stages so you can monitor impact and catch edge cases early.

  5. 05

    Tune over time.

    Automations evolve with your business. We refine, retrain, and expand as you grow.

WHY SHERWOOD

We build these systems in your stack, not ours. You own the accounts, the integrations, and the workflows. If you ever want to take the keys, they're already in your hand.

Because we also build the websites and the software, automations aren't siloed. Your site, your CRM, and your AI agents all speak the same language.

And we'll tell you honestly when something isn't worth automating. Sometimes the right answer is a better process, not a new tool.

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If your business is running on manual work that shouldn't be manual, let's change that.

Book an AI Audit

Free 30-minute call. We'll map your workflow and flag at least three things worth automating this quarter.